Dubai is preparing to welcome global tourism leaders for the 33rd edition of Arabian Travel Market (ATM) 2026, taking place from 14 to 17 September at Dubai World Trade Centre.
The event will bring together tourism authorities, destinations, airlines, hotel groups, travel-technology companies and industry professionals from around the world. ATM 2026 will focus on the future of travel under the theme “Travel 2040: Driving New Frontiers Through Innovation and Technology”, with discussions expected to explore artificial intelligence, digital transformation, smart mobility and changing traveller expectations.
For Dubai, hosting ATM reinforces the city’s role as a major international gateway for tourism, aviation and hospitality. The exhibition is also expected to support commercial partnerships across the sector, reconnect industry stakeholders and contribute to the city’s busy autumn business calendar.
The event follows a period of disruption for the travel industry and is positioned as an opportunity for destinations and businesses to strengthen confidence, build new relationships and shape the next stage of tourism growth.
Key details:
Event: Arabian Travel Market 2026
Dates: 14–17 September 2026
Venue: Dubai World Trade Centre
Theme: Travel 2040: Driving New Frontiers Through Innovation and Technology
Focus: Tourism, aviation, hospitality, travel technology and global partnerships.
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